Industrial Marketing

Industrial Marketing

Industrial Marketing

We’re Anderson Madison (aka: AM) – a specialized B2B marketing and sales services firm exclusively focused in the industrial, OEM manufacturing, contract manufacturing, distribution, and services segments.

Our insights into the industrial B2B eco-system, media savvy, and expertise in multi-channel sales, digital marketing, traditional marketing helps our clients accelerate sales success.

We deliver results by leveraging our expertise we’ve developed since 1961. We’re not afraid to get our hands dirty, and we’re excited to get into a shop floor to see first-hand the ingenuity that drives manuafcturing.

With AM, you get a results-focused partner with the right knowledge and skills to add value to your marketing and sales team. We live for the excitement of machining, injection molding, MIM molding, fabricating, laser machining, printed circuit fabrication, iron casting, assembly, motion control, 3D printing, additive mfg, and so much more.

Go-To Market Strategy

Go-To Market Strategy

Are your revenues failing to meet expectations? It could be time to take a step back – a fresh look at your marketing and sales priorities and goals could be in need a a refresh. We offer an informed outside perspective and work together with you to develop new strategies when it’s clear that something needs to change.

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Messaging

Messaging

Ever audited your message strategy? How do you reach your prospecst and customers now? We can help you focus on the voice of the customer, we frame your solutions’ unique value proposition around key themes and conversations to provide marketing and sales a foundational messaging guide.

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Content, Collateral & Web

Content, Collateral & Web

Looking to develop a content marketing strategy that works? We leverage our expertise in industrial markets with seasoned writers, designers, video producers to help you create content that matters. AM can leverage that content into digital formats for email campaigns, websites and digital and traditional marketing platforms.

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PR and Feature Stories

PR and Feature Stories

No other agency creates PR and feature stories like AM. For over 50 years we have specialized in PR that will distinguish your product or service from the rest. We successfully develop and place technical stories with hundreds of trade journals world-wide. What’s more – these placements reach all generations of engineers through digital editions, online websites and in print publications. AM makes the hard calls to get editorial coverage!

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